Results of Poll Volume 16

With Web 2.0 gaining prominence, interactive marketing is an important way to reach your prospects.

Agree                    58%
Disagree                25%
Neither agree
nor disagree          17%
Don't know             0%

 

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In this issue of Focal Point, we speak to Tushar Bhatia, President of Saigun Technologies, on being an entrepreneur in the SME space - the challenges, possibilities as well as the opportunities.

The Internet has made the notion of "infinite reach" a reality. Check out how a pioneer in online education took advantage of the net to build a successful business.

We talk about how the web has changed the way service is delivered and what users can do to take advantage of new generation apps.


Does a slowdown mean a to slash in marketing budgets or a hike in marketing efforts to boost flagging sales? Read on some of the low cost, but high impact strategies for a downturn.

Get an overview on the industry trends in marketing spends of the leading IT companies.
 
Message from CEO



The Internet has made possible new business models, leveled the playing field and added more power to the marketer. By virtually (the pun is intended) making possible infinite reach, at negligible costs, it has allowed companies to fashion businesses that were not feasible earlier. Thus, closer home you have startups such as Redbus, hungrybangalore and so on that leverage the online model to provide a service. In this context, the SaaS model has emerged as a possible alternative to using licensed,in-premise software. In this edition, we talk about how the internet has become all pervasive in the world of business and showcase companies and practices that have taken advantage of the Internet uniquely.

Happy Reading !