Results of Poll Volume 15
Do you prepare a business case for obtaining funding approval for critical marketing programs?
All the time 27%
Frequently 20%
Sometimes 23%
Never 30%
Focal Point
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Hari Thalapalli, Chief Marketing Officer, Satyam Computer Services, talks about the challenges of a service brand, need for transition in marketing strategy and lots more. |
Best and the Rest
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Excerpt from a thought paper on how marketers are leveraging User Communities. Customer is King with a virtual platform to voice opinions. |
Click to Conquer
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The Web offers many opportunities; this time it’s the HR managers who are cashing in on novel ways of acquiring talent for their organizations. |
Message from CEO
It‘s that time of the year when companies are reviewing what’s on hand while simultaneously preparing for what’s next. That is not an easy (t)ask, especially in uncertain times like these. And, whether it is the global or Indian market - predictions are hard to make. That said, the best way to deal with uncertainty is to be prepared for it. As Benjamin Franklin famously said (two centuries ago!), “By failing to prepare, you are preparing to fail.”
Happy Reading !
It‘s that time of the year when companies are reviewing what’s on hand while simultaneously preparing for what’s next. That is not an easy (t)ask, especially in uncertain times like these. And, whether it is the global or Indian market - predictions are hard to make. That said, the best way to deal with uncertainty is to be prepared for it. As Benjamin Franklin famously said (two centuries ago!), “By failing to prepare, you are preparing to fail.”
Happy Reading !