Results of Poll Volume 15

Do you prepare a business case for obtaining funding approval for critical marketing programs?

All the time              27%
Frequently               20%
Sometimes              23%
Never                     30%



9-10-11-12-13 -14-15

Focal Point
Hari Thalapalli, Chief Marketing Officer, Satyam Computer Services, talks about the challenges of a service brand, need for transition in marketing strategy and lots more.
Best and the Rest
Excerpt from a thought paper on how marketers are leveraging User Communities. Customer is King with a virtual platform to voice opinions.
Click to Conquer
The Web offers many opportunities; this time it’s the HR managers who are cashing in on novel ways of acquiring talent for their organizations.
Prayag Take
A spotlight on the ‘Top 5 marketing mistakes’: symptoms, problems and remedies.
Deal Beat
A look at the latest buzz in industry circles as more deals are notched.
Message from CEO

It‘s that time of the year when companies are reviewing what’s on hand while simultaneously preparing for what’s next. That is not an easy (t)ask, especially in uncertain times like these. And, whether it is the global or Indian market - predictions are hard to make. That said, the best way to deal with uncertainty is to be prepared for it. As Benjamin Franklin famously said (two centuries ago!), “By failing to prepare, you are preparing to fail.”

Happy Reading !